Account Executive (Advertising)

Lance C. Florence
2312 Earnhardt Drive
Louisville, KY 40202
(502) 783-7049

Summary

A position in advertising sales.
Experience

RANDOM PUBLISHING, Louisville, KY
ACCOUNT EXECUTIVE, 1998 – Present
Effectively sell ad space for local telephone directory. Manage accounts for existing clients and regularly sell to new clients. Provide excellent customer service and follow-through to customers. Able to handle contracts and billing. Proficient in graphic design software.

WORDY COMMUNICATIONS, Louisville, KY
SALES REPRESENTATIVE, 1997 – 1998
Sold ad space for small newspaper through cold calling and upselling to current advertisers. Negotiated how many times ad ran. Sold 45% more ad space than other reps during tenure.
· Awarded Most Valuable Sales Representative of the quarter.
· Performed graphic design.
· Responsible for billing.
· Trained new hires.

WORDY COMMUNICATIONS, Louisville, KY
ART DIRECTOR, 1995 – 1997
Promoted to position in just three months.
· Hired and supervised 5 production artists. Performed appraisals.
· Proofed designs. Determined content.
· Worked directly with important clients.
Education

UNIVERSITY OF LOUISVILLE, Louisville, KY
Bachelor of Arts, Communications, Minor: Marketing, 1998
Internship, University Communications
Wrote magazine articles, weekly newsletter, telephone directory, and press releases.

NOTTINGHAM UNIVERSITY, Nottingham, England
1997
Semester Abroad
Awards

•    Academic Scholarship

 

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