Director of Marketing

Margaret R. Williams
3475 Khale Street
Charleston, SC 29407
(843) 556-9134

Profile

Marketing professional with expertise in sales, business development and account retention. Expert knowledge of marketing campaigns including special events, trade shows and professional seminars. Consistent record of exceeding revenue goals and growing profit. Able to take a sale from initial cold call to final closing. Effective communicator and relationship builder
EXPERIENCE

GENEXO CONSULTANTS, Charleston, SC
Director of Marketing, 1998
Responsible for marketing new technology to corporate accounts. Regularly coordinated between meeting planners, caterers, and human resource managers. Represent the company at trade shows and conventions.
· Created the company’s official sales presentation.
· Identified a niche market that has proven highly profitable.
· Worked with graphic design to design custom presentations for each client.

DONNY ASSOCIATES, Charleston, SC
Sales and Marketing / General Manager, 1996 – 1998
Responsible for marketing a new corporate retreat/conference center. Direct and coordinate with department managers and sales managers.
· Increased revenue by 300% in first six months.
· Cultivated all accounts by targeting a new market.
· Designed entire marketing plan including promotional brochures and logo for conference center.

CALDWELL MANAGEMENT, Charleston, SC
Sales Representative, 1991 – 1996
Generated $1 million in revenue each year. Oversaw 200 corporate accounts.
· Beat annual sales goal by 125%.
· Cultivated all accounts from scratch.

PYT CORPORATION, Charleston, SC
Sales Representative, 1989 – 1991
Oversaw 60 active accounts across territory. Cultivated accounts in the medical and educational industries.
· Awarded for top sales.
· Introduced newly designed hotel and established its reputation.

HEXAGON, INC., Charleston, SC
Marketing and Sales Representative, 1988 – 1989
Managed several corporate accounts across the region. Helped owner plan special events.
EDUCATION

University of South Carolina
Bachelor of Arts, Liberal Studies
AFFILIATIONS

International Special Events Society
Meeting Professionals International
National Association of Catering Executives

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