Public Relations Director (Automotive Service)

Clara K. Bonner
28 Traction Street
Spartanburg, SC 29307
(864) 579-9409

Profile

Experienced professional with expertise in high-level public relations. Skilled in devising creative strategies to maximize and extend the advertising budget.
Experience

Quaker Penn Oil, Spartanburg, SC

1992 – Present
Public Relations Director
• Work with company to create and distribute travel magazine to promote family travel fun and safety. Negotiated several  beneficial  sponsorships and advertising agreements for magazine.
• Manage all radio and television advertising campaigns.
• Created a car safety brochure with costs underwritten by government grant.
• Cooperated with DOT to create safety campaign which reached over ten million people.

McDonald International, Spartanburg, SC

1989 – 1992
Public Relations Manager

KABJ-TV, Spartanburg, SC

1986 – 1989
Assistant News Director

South Carolina House of Representatives, Columbia, SC

1983 – 1988
Legislative Analyst

Spartanburg Archives, Spartanburg, SC

1983 – 1986
Researcher/Writer

The Daily Review, Spartanburg, SC

1981 – 1983
Energy/Features Reporter

Education

UNIVERSITY OF SOUTH CAROLINA, Columbia, SC
Bachelor of Arts, Marketing/Communications
Member of the National Communications Honor Society
Affiliations

Public Relations Society of America
American Marketing Association, Public Relations Committee
International Association of Business Communicators
Computer Knowledge

Word, Excel, PowerPoint, Access, Photoshop, PageMaker, and Adobe Illustrator.

 

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