Public Relations Director (Best)

Alice J. Smith

1599 Grim Avenue, Carlsbad, CA 92009  / Tel# (619) 750-3678 Email: [email protected]

Public Relations Director

SUMMARY

Public relations executive with over a decade developing, directing, and implementing effective public relations campaigns. Excellent communication and campaign management skills.

AREAS OF EXPERTISE

·         Media Relations

·         Advertising Strategies

·         Marketing Strategies

·         Market Research

·         Promotional Materials

·         Strategic Alliances

EXPERIENCE

VandaMERE Industries, Carlsbad, CA

1998 – Present

Public Relations Director

Create corporate public relations statements for manufacturer. Oversee all corporate communications including website and marketing materials. Coordinate annual toy drive for community outreach. Manage relations with investors.

·         Manage ten public relations professionals to create effective and consistent communications.

·         Led development of website.

·         Worked with local community leaders to improve brand recognition.

·         Developed media relations and coordinate press releases.

Felix International, Carlsbad, CA

1993 – 1998

Public Relations Manager

Planned all public relations activities for company including an effective and award-winning media campaign.

·         Improved consumer awareness and brand recognition by 25% in first year.

·         Wrote and distributed all press releases.

·         Scheduled CEOs media relations to increase company visibility.

PADRE Agency, San Diego, CA

1990 – 1993

Marketing Program Manager

Directed marketing activities for all product lines. Provided assessment data to improve media relations.

·         Created marketing materials to develop consistent, corporate message and presentation.

·         Identified areas for growth, and improved sales by 20%.

·         Analyzed effect of all strategies to improve future campaigns.

WorldWIDE Management Concepts, San Diego, CA

1988 – 1990

Event Coordinator

Planned and developed special events including conventions, seminars, workshops, and private parties. Managed all catering, logistics, advertising and accomodations.

·         Worked with clients to develop vision.

·         Managed special events for groups up to 1000.

·         Created checklist to ensure detailed, memorable events.

EDUCATION

Bachelor of Arts (Communications), 1988

University of San Diego, San Diego, CA

AFFILIATIONS

American Marketing Association

Public Relations Society of America

 

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