Public Relations Director (Television)

Jeff C. Melillo
63 Meadow Drive
Irvine, CA 92614
(909) 327-1507

Career Summary

Public relations professional with executive level experience. Able to lead visionary campaigns which generate improved  revenue growth. Adept at working across industries and leading teams to achieve corporate, branding, and marketing goals.

• Strategic  Positioning     • Brand Strategy
• Crisis  Management     • Advertising
• Media Relations
• Events Planning
• Corporate Identity
• Targeted Marketing

Executive Experience

Yanez Company, Irvine, CA

1998 – Present
Public Relations Director
Managed all campaigns and a team of ten Public Relations professionals for  multiple product/brand marketing projects. Develop all marketing activities for $400M annual sales. Counsel executives on critical issues management and media response inquiries. Represent company in all media relations.

• Improved advertising with 250% improved returns while reducing operating budget by 45%.
• Staged a high-impact event that drew 30,000 consumers.
• Secured placements on national television shows.
• Produced several successful promotional videos which measured 150% ROI.

Yanez Company, Irvine, CA

1994 – 1998
Media Relations Manager
Oversaw and trained all PR staff in planning media relations and advertising campaigns. Managed $200,000 annual operating budget.

• Developed publicity launch model which resulted in ticket sell-outs across the country.
• Devised a public service announcement for presidential campaign which drew 30 million viewers.

Yogo Consultants, Anaheim, CA

1990 – 1994
Consultant
PR firm which handled crisis and issue management strategic response for government and corporate clients.

Hired as consultant to help develop client crisis strategies. Briefed technical witnesses for regulatory and legislative questioning. Trained companies effective negotiation techniques.

•  Created a media campaign to improve public perception of US Department of Energy.

Worldly Communications, Irvine, CA

1988 – 1990
President
Provided public relations for several multi-billion dollar clients.

• Raised positive community response for oil company following class-action lawsuit.

Education

University of California at Irvine

Bachelor of Science, Journalism

 

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