Product Marketing Manager

Cody S. Carter

4433 Brookside Drive

Birmingham, AL 35222

(205) 380-3546

DOMESTIC & INTERNATIONAL MARKETING / SALES MANAGEMENT

Automotive … Industrial … Agricultural Markets

Strong leader with the ability to identify and develop new opportunities. Adept at managing all aspects of product marketing. Key skills include:

·       Strategic Planning

·       Product Positioning

·       Market Research

·       Sales Forecasting

·       Territory Management

·       Client Relationships

·       Team Leadership

·       Competitive Market Analysis

PROFESSIONAL EXPERIENCE

BIRMINGHAM STEEL—Birmingham, AL

1998 to Present

Privately held supplier of finished steel.

PRODUCT MARKETING MANAGER

Responsible for all aspects of divisional product line sales. Additionally responsible for profit and loss accountability of $45 million/year. Provide analysis and comprehensive marketing strategies.

·       Built relationships with overseas parts suppliers which garnered multi-million-dollar contracts.

·       Personally negotiated a $5 million contract with large auto firm.

·       Marketed products to the aerospace industry which led to a $10 million contract.

PRODUCT MANAGER

Researched the market for cold-finish bar product.

·       Increased sales of product by 500% in the first year.

INSIDE SALES MANAGER

Oversaw 20 sales representatives. Responsible for new and existing product development and marketing.

·       Created marketing strategy which doubled revenue in two years.

·       Created strategy to sell products in new and emerging markets.

·       Improved revenues even during an industry downturn.

BA STEEL CORPORATION—Birmingham, AL

1998

Industry leader in the production of merchant bar and rebar steel.

NORTHWEST REGIONAL SALES MANAGER

Responsible for steel sales in the Northwest Region of the country.

·       Used targeted marketing to improve sales growth.

·       Improved customer communication and grew client base.

EDUCATION & PROFESSIONAL DEVELOPMENT

MBA Program—University of Alabama

BA (Marketing)—University of Alabama

E-Commerce Coursework—University of Montana

Problem Solving & Decision Making, Effective Management Skills,

Presentation Skills, Advanced Microsoft Excel Training

PROFESSIONAL AFFILIATIONS

Steel Institute of America
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