Marketing Director (Best)

Tina L. Drummond

35 Chaps Avenue, Oklahoma City, OK  59082  / Tel# (346) 765-7848 Email: [email protected]

Marketing Director

SUMMARY

Marketing professional with exertise in web promotions and print media,radio, and television campaigns.

SKILLS

·         Expert at leading turning new products into branded leaders.

·         Cultivate strong relationships with clients and colleagues.

·         Adept at creating successful sales strategies.

·         Create targeted web advertising initiatives.

EXPERIENCE

FREy and Associates, Oklahoma City, OK

1999 – Present

Marketing Director

Direct all marketing for software releases. Provide recommendations for packaging, advertising, rollouts, store placements and press releases.

·         Coordinated efforts of marketing team to grow annual sales to over $83M with a marketing budget of $2M.

·         Analyzed the comparative effectiveness of advertising strategies to determine most effective strategy for each type of game.

·         Expanded advertising strategy to international markets, realizing a phenomenal 250% growth in sales.

·         Served as liaison with game producers, providing market feedback on product features and usability as well as recommendations for new games.

DONOVAN Solutions, Oklahoma City, OK

1997 – 1999

Senior Marketing Manager

Develop and lead marketing for 16 major accounts in healthcare and travel industries. Direct work of five copywriters and three graphic writers.

·         Brainstormed with product marketing managers to create comprehensive campaigns.

·         Led team from initial concept to over $10 million in sales.

·         Led focus groups to determine product features

promocom, Inc., Oklahoma City, OK

1995 – 1997

Product Marketing Manager

Directed product lifecycle for software company and developed marketing collateral materials.

·         Conducted strategic marketing analysis to determine distribution, price, and promotions.

·         Organized launch party and media coverage.

·         Analyzed sales tracking.

EDUCATION

Bachelor of Business Administration (Marketing), 1995

University of Oklahoma

AFFILIATIONS

Association for International Product Management

International Marketing Association
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