Consumer Product Marketing Professional

Brian W. Villegas

339 Spring Haven Trail

Newark, NJ 07102

(973) 646-0253

Profile

PRODUCT MANAGEMENT … BRAND MANAGEMENT

MARKET ANALYSIS … KEY ACCOUNTS

·       Marketing and sales professional with more than seven years of consumer product goods (key accounts) management, five years of large-retailer sales experience, and 2003 MBA.

·       Distribution channel development and channel creation experience.

·       Strategic thinking coupled with solid financial, statistical, and analytical skills.

·       Strong presentation and communication skills, able to establish and sustain strong customer relationships while effectively balancing customer and business needs.

·       Proficient using business technology including MS Office (Word, Excel, PowerPoint, Access).

Marketing Competencies Include

·       Strategic Business & Market Planning

·       Customer/Competitive Research & Analysis

·       Market/Business-Trend Analysis

·       Price/Profitability Modeling

·       Report & Brief Writing

·       Branding

·       Packaging

·       Positioning

·       Merchandising

·       Promotional Events

·       Advertising

Professional Experience

PATRICK’S (a division of Smith Foods) – Newark, NJ

2002 to Present

Account Manager

·       Manage wholesale/retail and alternative distribution channels within Milwaukee, Chicago, and Central IL markets representing $4 million in retail sales volume. Build product awareness and maximize distribution/profitability for all product categories.

·       Prepare strategic market analysis reports to include forecasting, profitability/ROI, market share, and competitive analysis using independent research and AC Nielsen data. Develop and deliver reports to colleagues within sales region.

·       Assist with new product development projects to include positioning, package design, test marketing, advertising, collateral development, and product launch. Recommended and worked on four successful product development projects to date.

·       Established a 39% incremental sales volume increase and a 41% total dollar contribution increase within key accounts during 2003.

ENERGIZER BATTERY (a division of Energizer Holdings) – Newark, NJ

2000 to 2002

Territory Manager

·       Achieved a 35% sales increase within targeted accounts through strong customer relations and the development/implementation of effective sales and marketing initiatives.

·       Performed national, key account, and local market analysis using independent research, syndicated, and in-house data including AC Nielsen, Tri-Vista, and Retail Link.

·       Received “Best Attitude and Work Ethic Award” for entire region.

HILLSHIRE FARMS (a division of Sara Lee Corporation) – Newark, NJ

1997 to 2000

Sales Representative

·       Implemented selling plan, calling on key accounts in SE WI and Northern IL. Achieved “President’s Club” status for annual sales in excess of $1 million.

·       Prepared strategic marketing reports to include sales volume, market share, and competitor data from independent research and IRI syndicated data.

·       Achieved permanent shelf space on core products to 70% of stores through strong customer service and communication of sales performance data with key buyers.

Additional Marketing and Sales Experience

Home-Depot – Sales Associate, Electrical (Part-Time)

1999 to 2000

Menard’s – Sales Associate, Electrical (Part-Time)

1992 to 1996

Education

MBA – Seton Hall University, Orange, NJ

2003

BA (Public Relations) – Rutgers University, Piscataway, NJ

1996

Undergraduate Internship with SMP Advertising (Summer 1995)

 

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