Store Manager (Fashion)

Rachel McKinly

1987 Fithy Lane

Longmont, CO 80034

(720) 349-3034

Successfully managing multi-site districts through leveraging highly successful 5-year record and proven ability to consistently exceed sales and profit goals for multi-million dollar upscale fashion retailers.

Bottom-line & Operational

Record leading store and performance turnaround on mature stores and successful new store openings. Facilitated profit increase year after year through improving processes, emphasizing business growth, and expanding market share. Brought inventory shrinkage to all-time record-low of less than 1%. Successfully remedying client challenges through understanding client concerns and executing solutions.

Best in Fashion

Expert in Wardrobe and Image Consulting. Improved suggestive selling techniques by creating customer-appropriate new image while building foundation for continued purchases. Pioneered trend spotting and created competitive researching tools. Performed trend forecasting and suggested new fashion in New York. Coordinate with models for appearing in photo shoots and various runways. Extensive merchandising background by attend international fashion industry trade shows.

Corporate Fashion Talent Building & Retention

Recognized for talent in recruiting highly creative employees with expertise in fashion trends.  High performance employees resulting in productivity and performance improvement and exemplary retention rates. Act as liaison, coach, counselor, and motivator in leading teams to maximize performance. Ability to explain complex concepts in simplified terms for audience’s level of comprehension. Enthusiastic team leader with high understanding of customer service.



2001 – Present

Store Manager

Worked to turn around performance and morale of New York location of privately-held, trendy, fast-paced women’s apparel retailer with 2 Manhattan locations, 70 employees, and combined annual sales of $6 Million, servicing local and international customers.

Responsibilities includes maintaining appropriate inventory levels and merchandising management, human resources, customer service, trend forecasting, and meeting sales/revenue goals. Supervise teams of 7 staff members (including Managers and key holders). Handle recruiting through interviewing, hiring, training, developing, evaluating, promoting, and lay-offs.

Challenge & Action: To turnaround low performing store. Reorganized and trained teams, fostering inclusiveness, participation, and performance ownership. Streamlined inventory management and introduced service-oriented marketing strategies, including ongoing client communication. Results: Achieved store turnaround within 6 months, capturing $1.5 Million additional sales.

Special initiatives, projects, and accomplishments:

·       Performed reliably company-wide recruiting, interviewing, hiring, and assigning of personnel based on needs within the organization. Rotated talent among all locations according to skill and personality to maximize sales volumes and better customer service.

·       Proactively sought leadership role in new store opening. Contributed to the overall strategic concepts within the organization.

·       Achieved record-low shrink levels of less than 1%. Helped defined security protocol, new policies, and innovative sales tactics.

·       Increased owner’s awareness of nationwide trend watching concept through seasonal traveling and local scouting. Now a successful part of company policy.


2000 – 2002

Women’s Shoes & Handbags Sales

Top-rated, high-end New York shoe retailer and winner of New York Magazine’s 2002 “Best  in Town Handbags”.

Worked in a difficult economic environment to maintained consistent sales and wealthy clientele.  Maintained product knowledge, aggressive floor tactics, and out-of-store sales resulting from relationship-marketing initiatives.

Challenge & Action: Chosen to orchestrate increasing net profit though, increasing sales, improving inventory management, and raising public awareness. Managed markdown specials and floor layout to maximize sales and customer satisfaction. Results: Completed deadlines on time, achieving YTD-sales of 66% over 2000. Tripled sales volume during 2-day sales event.


University of Denver – Denver, CO- B.A. degree in Communication Arts & Sciences (94)

Continuing Education:

Fashion Institute of Technology (FIT) – New York, NY – Garment Pricing (04)


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