Vice President, Marketing and Sales (Best)

Julian M. Jones

1452 Karen Lane Louisville, KY 40272/ Tel# (502)937-2032 Email: [email protected]

Vice President, Marketing and Sales


Senior marketing executive with several years brand management and product planning. Excellent track record of partnership building and advertising campaigns. Aggressive marketer able to drive profit margins beyond expectations. Exceptional skills in market campaign development and consumer recognition. Several industry contacts. Creative, determined and driven.


·        Market Forecasting

·        Product Placement

·        Advertising

·        Partnership Building

·        International Merchandising

·        Sales Planning

·        Business Strategy

·        Media Campaigns

·        Product Development

·        Endorsements

·        Trade Shows

·        Promotional Campaigns


CARDINAL Sports Equipment, Inc., Louisville, KY

2000 – Present

Vice President, Marketing and Sales

Manage 25 stores and over $50 million in revenue annually. Developed franchising campaign for company. Grew regional vendor to international retailer.

·         Point of contact for emerging markets and new web-based advertising campaigns.

·         Led product expansion into European and Asian markets.

·         Presented products at appropriate trade shows and increased company’s consumer recognition.

RED Sports, Inc., Louisville, KY

1999 – 2000

Vice President, Sales and Marketing

Supervised 25 managers and 135 sales associates. Oversaw 15 financial analysts. Designed successful marketing plans. Met  and exceeded sales goals.

·         Expanded markets on the west coast.

·         Designed online store.

·         Utilized cold calling techniques to increase new business and grow revenue.

·         Exceeded budget plan by 45%.

GEN X Sports Company, Louisville, KY

1996 – 1999

Senior Sales Manager

Led international sales and marketing campaign which included advanced financial forecasting. Led staff of ten managers and 39 associates.

·        Designed marketing campaign for ten major product releases.

·         Utilized cross-brand marketing techniques to raise consumer awareness.

·         Cut costs by 35%, raised revenue by over 110% in first three quarters.

GEN X Sports Company, Louisville, KY

1994 – 1996

Senior Brand Manager

Developed innovative marketing campaign including media appearances, product branding and packaging design.

·         Led diverse team to increase sales by 210%.

·         Conducted customer surveys to improve branding.

·         Designed long-term branding plan and co-branding strategies.

KENTUCKY ConventionS, Inc., Louisville, KY

1988 – 1992

Director of Marketing

Marketed convention space to corporate clients. Led teams of convention and human resource personnel to design, plan and market successful trade shows. Raised product awareness through successful national advertising campaigns.

·         Desinged convention strategy to raise $500,000 in annual profit.

·         Managed graphic design team.

·         Raised first  $300,000 in sales in first quarter.


Executive MBA, (Marketing and Finance), 1992

University of Louisville, KY,

Bachelor of Arts (Business Administration), 1988

University of Lousiville, KY


·         Chamber of Commerce, Member

·         American Marketing Inovations, Recipient

·         Toastmaster’s International, Member


·         American Sales Professionals, Member

·         Marketing and Product Development  Society, Member


·         Volunteered marketing services to local non-profit.

·         Provided marketing services to local March of Dimes affiliate.


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